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Blu_ray™ High Definition Mattifier

Overview

Created for high-definition filming to provide flawless results while looking completely natural, blu_ray™ High Definition Mattifier is an innovative product that refines pores, minimizes lines and mattifies. blu_ray™ High Definition Mattifier can be used in place of a traditional powder for a polished look or underneath make-up as a primer for a camera-ready complexion; the ultimate in multi-use functionality.

Product Features

Refines pores, minimizes lines and conditions skin.
Applied in place of traditional loose or pressed powder, it avoids the dry cakey effect that some powder products can have on the skin.
A versatile formulation that can be applied as a primer or in place of a traditional loose powder; the ultimate in multi-use functionality.
Helps control the look of oil and shine throughout the day.
Minimizes the need for foundation touch-ups during the day.
Oil-Free and suitable for all skin types.
The sheerness of the formula makes it suitable for all skin tones.

Key Ingredients

Vitamin E

A powerful anti-oxidant that helps the skins ability to fight off damaging free radicals found in the environment.
It also helps to moisturize and repair minor damage to the skin’s surface.

Vitamin A

An effective anti-oxidant that helps to regulate the balance of the skin.
A conditioner that leaves the skin smooth and supple.

Silica

An oil replacement that helps refine pores for an all over silky smooth appearance, and also diminishes the look of fine lines.

How to apply:

Simply use a small dab and apply it by patting the product onto the T-Zone area of the face, or wherever oil control is needed. Vitamins A and E leave the skin silky smooth and soft looking.

BLU_RAY PRESSED POWER

Overview

The greatest challenge for make-up artists working filming in high-definition is to have flawless coverage that looks perfectly natural. blu_ray™ Pressed Powder contains specialized photochromatic pigments that adjust with lighting so color stays consistent. Micronized minerals and light diffusers camouflage imperfections.

Product Features

Offers great coverage while still looking natural
Photochromatic pigments adjust with the lighting so that your make-up always looks consistent.
Micronized minerals fill-in fine lines.
Irregular particle sizes act as light diffusers to randomly reflect light and help camouflage imperfections.
Oil-free, non-irritating and moisturizing formula.

Key Ingredients

Photochromatic Pigments

Innovative pigments that adjust with ambient lighting so color looks consistent in all lighting conditions.

Optical Blurring Pigments

Micronized minerals fill in fine lines for a smoother looking complexion.
Irregular particle sizes act as light diffusers to randomly reflect light and help camouflage imperfections.

How to Apply:

Apply the powder in a circular buffing motion for optimal coverage. Use alone or on top of foundation.

BLU_RAY BLUSH/HIGHLIGHTER

Overview

Created for high-definition filming, this universally flattering shade contains photochromatic pigments that adjust with ambient lighting to ensure color consistency day or night. Irregular particle sizes create an optical blurring for a soft, flawless glow.

Product Features

A universally flattering blush and highlighter in one!
Photochromatic pigments adjust with ambient light to ensure a natural looking flush regardless of light condition.
The irregular particle size helps to scatter and diffuse light creating an optical blurring that gives the illusion of softer, more refined skin texture.
It is perfect for highlighting the upper cheekbones for definition
Oil-Free and suitable for all skin types.

Key Ingredients

Photochromatic Pigments

Innovative pigments that adjust with ambient lighting so color looks consistent in all lighting conditions.

Optical Blurring Pigments

Micronized minerals fill in fine lines for a smoother looking complexion.
Irregular particle sizes act as light diffusers to randomly reflect light and help camouflage imperfections.

How to Apply:

Apply blu_ray™ Blush/Highlighter to the apples of the cheeks for a natural looking glow. Then sweep along the cheekbones for definition.

BLU_RAY MASCARA

Overview

The ultimate high-defintion mascara. The special comb applicator defines each lash from root to tip with zero clumping. Lashes look full and voluminous yet perfectly natural.

Product Features

Lengthens, curls, volumizes, and defines in one stroke!
A special comb applicator defines each lash from root to tip with zero clumping.
A creamy yet quick drying formula that builds easily between applications so added volume can be built where desired.
A nourishing formula that cares for delicate lashes

Key Ingredients

Panthenol

Known for its nourishing properties, it strengthens, delivers moistures and improves the structure of lashes.

Keratin

Keratin strengthens the natural structure of lashes by returning protein to the cortex of the lash, providing moisture and nourishment

How to Apply:

“Shimmy” the comb through lashes from base to tip. One coat creates naturally defined lashes and added coats intensify the volume.

BLU_RAY LIP GLOSS

Overview

Lips are smoothed out with blu_ray™ gloss technology. Hyaluronic acid derivative spheres and a peptide chain plump lips and smooth out fine lines while transparent pearl pigments provide an even color payoff.

Product Features

Smoothes lips with a plumping formula that fills in lines for instantly fuller lips.
Improves the elasticity of lips and provides the ultimate in hydration and comfort.
Four gorgeous shades of high definition lip gloss in one convenient compact. Use alone or mix together for endless color combinations.
Contains transparent pearl and matte pigments to give high shine without the shimmer, making it perfect for filming and photography.

Key Ingredients

Hyaluronic Acid Derivative Spheres

These innovative technologically advanced spheres penetrate the skin and soak up water that your skin naturally looses causing the spheres to swell and immediately plump your lips.

Amino Acid Peptide Chain

Proven to promote the production of both collagen and elastin while strengthening the lip tissue.
Regenerates skin cells to produce softer, younger looking lips.

Pearl Pigments

These innovative pigments are completely transparent and provide a high shine effect without the need for traditional shimmer pigments which can enhance fine lines
Creates the illusion of fuller, smoother lips

Vitamin E

An effective anti-oxidant that helps fight the damaging effects of free radicals while conditioning lips

How to Apply:

With a brush or fingertip, apply gloss to lips. For best results, use CARGO’s Reverse Lip Liner around the outer edge of lips.

BLU_RAY STORY

Introducing blu_ray™ High-Definition Make-up

Get ready for your close-up!

CARGO launches blu_ray™, a revolutionary collection created for make-up artists filming in high-definition. The biggest challenge for these artists is making sure that make-up looks natural. Complexions must be flawless and, above all, natural; because in HD any heavy-handed coverage is amplified. The result of our on-set testing is blu_ray™: a collection of products providing picture-prefect make-up that looks perfectly natural.

Why High-Def make-up?

In speaking with make-up artists, CARGO founder Hana Zalzal realized the limitations of traditional makeup with the evolving technology of high-definition filming. In order to achieve the best results, makeup artist needed two mandates to be filled: One – products had to cover imperfections and make skin look radiant and flawless. Two – products had to look completely natural since any heavy coverage is amplified in high-definition. We tested our new products on set and when celebs started taking the products home and asking for more, we knew we were onto something big. The result is a new collection of products that work perfectly on set and off.

What is blu_ray make-up?

blu_ray™ is CARGO’s new, innovative line of high-definition make-up. Special pigments and high-tech ingredients keep color looking natural and consistent while minimizing flaws and covering imperfections. It is specially formulated, picture-perfect make-up that looks perfectly natural.

Who is loving blu_ray?

CARGO’s blu_ray™ is quickly becoming the make-up of choice on the sets of TV and film. With a loyal following of celebrity artists, these innovative CARGO products are the problem-solvers for high-def filming.

“It’s amazing. I’m so happy to see the continued commitment to integrity and innovative products from CARGO.”
- Robin Seigel, celebrity make-up artist.

“The new blu_ray is amazing!”
-Patty Bunch, celebrity make-up artist.

“Blu_ray is magnificent! The blush is amazing on television.”
Darrell Redleaf, celebrity artist.

“Blu_ray makes you look flawless”
-Jody Daye, celebrity artist.

“My new favorite blush! The color is amazing! It looks so natural in HD and gives such a nice blush to the skin.
- Suzanne Westmore, Emmy nominated Department Head make-up artist on the hit show dirt

Why blu_ray™?

Because life happens in high-definition.
Be it for your wedding, your prom, or simply to achieve a flawless, yet perfectly natural look every day, CARGO blu_ray™ is specifically designed to make you picture-perfect.

What Does blu_ray™ mean?

Blu-ray, or Blu-ray Disc (BD), is the name of a next-generation optical disc. Developed by the Blu-ray Disc Association (BDA), a group of the world’s leading consumer electronics manufacturers (including Apple, Sony, Dell, LG, and more), Blu-ray delivers the latest high-definition technology providing viewers the most crisp and life-like picture available on the market.

HD ARTIST PROFILE

Suzanne Westmore

EMMY NOMINATED HEAD MAKE-UP ARTIST FOR THE HIT SHOW “DIRT”.

Suzanne was instrumental in helping CARGO test a variety of formulas on set under the pressure of high-definition filming. As Suzanne says, “It’s exciting to see a company so dedicated to making the future of make-up for television and film an easier transition with high-quality products that are simple to use. CARGO’s careful and thorough research has put them above the rest.”

Q: WHAT ARE SOME OF THE CHALLENGES OF WORKING IN HD?

A: The biggest challenge is making sure that make-up looks natural. Complexions must be flawless, and above all natural, because in HD every blemish, line, and brush stroke is amplified. It is also difficult to anticipate how reds are going to respond on film and what their intensity will be.

Q: WHAT IS YOUR FAVORITE BLU_RAY™ PRODUCT AND WHY?

A: My favorite blu_ray™ product is the Blush/Highlighter. I love it! The color is so perfect on screen, like a nice flush on the skin. It looks so natural and the color stays consistent in all types of lighting. You cannot see the texture either.

Q: ANY TIPS OR TRICKS FOR WORKING WITH THE BLU_RAY™ COLLECTION?

A: The key is to blend, blend, blend, and to keep your touch light. I also found that the pressed powder works best when applied with a brush instead of a puff.

The CARGO Story

Be.you.tiful.

Cutting edge innovations such as Eyelighter™, Reverse Lip Liner, SmokyEye™ Brush and now the blu-ray™ Collection, have all offered professional results made ultra-easy. With a multitude of award winning products, never-before-seen packaging, and ground-breaking formulations, CARGO has garnered recognition around the globe as the most innovative brand on the beauty scene today.

CARGO’s super-portable products have traveled their way into the most prestigious goody bags from the Oscars to the Emmys to the Golden Globes and have become the must-have items in the hands of professional artists and the everyday woman alike. It’s all about the modern tools for the timeless art of self-expression.

Be.you.tiful.